Australia’s leading competition watchdog, the Australian Competition and Consumer Commission, which today released guidelines on managing online reviews, has warned that companies posting fake reviews face penalties of up to $1.1 million for misleading or deceptive conduct. Wotif.com, meanwhile, today declared it has more genuine reviews (820,000) of Australian hotels than any other site.
“Wotif.com receives more than 50 reviews every hour and now has the most reviews for Australian hotels (820,000) and has notched up over one million accommodation reviews globally,” the company said.
Market Intelligence Manager, Chris Tempelman, said all the reviews were from “real customers” who had booked through Wotif.com.
“Our customers can only complete a review by invitation, which we email to them a couple of days after they’ve checked out of the hotel,” Mr Tempelman said.
“It ensures we provide authentic, precise and non-biased reviews.”