New promotion from Hotels.com, Fill The Floor, sounds an awful lot like a campaign Air New Zealand ran earlier this year called Grab A Plane. The Fill The Floor prize is accommodation for 20 people and flights for all to Hamilton Island. Entrants must ‘register and create a floor’, inviting a minimum of nine friends to ‘join the floor’. Grab A Plane had remarkably similar entry criteria, the major difference that entrants had to fill a plane to win a return flight for 40 people from anywhere to anywhere in New Zealand. It was a huge success, going viral. Coincidence? No. When asked, Katherine Birch, Marketing Manager for Hotels.com in Australia and NZ, says: “Air New Zealand is extremely creative in the way it engages with customers (and) the ‘Grab A Plane’ campaign did inspire the development of ‘Fill the Floor’. ‘Grab A Plane’ was an outstanding campaign that was incredibly popular in NZ and we saw an opportunity to adapt the idea for hotels.”
- Sydney, November, 2020 -
Work is under way on Short Term Thinking, the first Australian event focused on short stay accommodation.
It will be an action-packed day where all sectors of the industry can meet, learn and network, setting up their year ahead with new relationships, contacts and prospects.
Space has been blocked for mid-November in Sydney.
While a lot can change between then and now, we're confident we'll be able to run a flesh and blood event with live streaming for those who can't make it.
Because final capacity is understandably uncertain at this point, please register your interest to be put on a non-obligatory wait list and also receive the latest updates.
At the moment we're looking for foundation partners - please call event producer Martin Kelly on 0414 774 978 to find out more.
- IDEAS, ACTIONS, CONTENT -
Travel IQ is a content, marketing, research and strategy consultancy for travel businesses.
It helps travel companies improve positioning, communications, stakeholder engagement and public relations through content-led strategic initiatives.
Typically, Travel IQ develops a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and events - all designed to better connect business with their customers.
Often, clients have neglected their marketing communications, so Travel IQ works with them to create credible positioning and messaging to ensure a solid, relevant platform before embarking on outreach.
Travel IQ is run by Martin Kelly, who has a strong background in travel, journalism, communications and marketing.
He is also a respected travel industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.
For further information please email email@example.com
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