First Class Idea In Premium Story With Delusions of Luxury

All marketers are liarsI love marketing and I love words but when the two collide the end result is often a verbal car crash with language the innocent victim. Marketers take a word, apply it to a product and manipulate it until the original meaning has been lost.

Travel marketers in particular have a lot to answer for with two words – luxury and premium.

Luxury has been abused for years while Premium is now on the slippery slope. Great example is Qantas Premium Economy, a pure marketing creation, merging two conflicting words to create a new product and revenue stream.

Brilliant marketing concept but the end of Premium as we know it (and First Class, for that matter)…

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