Flight Centre has appointed Alte Skalleberg to the new position of Chief Digital Officer.
Skalleberg was previously the Managing Director of Student Universe, which Flight Centre acquired last year, and will lead teams based in Boston, one of the world’s leading technology innovation hubs, and also Brisbane.
They’ll provide e-commerce, mobile development, online marketing and business intelligence services to Flight Centre’s leisure brands globally.
“Having a global digital leader is an important step to ensure that we are able to develop and execute on a clear digital commerce strategy, build a world class team and drive the digital transformation that will propel online and mobile services as part of our blended travel strategy,” said Graham Turner, CEO, Flight Centre Travel Group.
“The StudentUniverse acquisition became a catalyst for digital change management and we feel confident that Atle’s competencies make him the right leader for the teams that will continue our digital transformation.
“We are perfectly positioned to be the global leader in providing seamlessly blended offline and online shopping experiences that allow customers to transact or interact with us by the channel of their choice.”