FLIGHT Centre, which has hundreds of retail outlets, remains Australia’s most popular travel agent, although online force Wotif.com, which has no street presence, is gaining on its rival, according to the latest Travel Agent Report from Roy Morgan Research. Consumers were asked which agency they had used to book travel in the past 12 months. Flight Centre was steady at 10% followed by Wotif.com at 7.1%, up from 6.6% the previous year.
Other top brands included Qantas Holiday (3.1%), Harvey World Travel (3%), Virgin Blue Holidays (2.8%) and Lastminute.com (2.7%). Jane Ianniello, Director of Tourism, Travel and Leisure at Roy Morgan, said Flight Centre’s performance is impressive given the trend to online bookings. She said just 13% of domestic trips are now ‘booked in person’.