Time was surfers were considered bums but now they are being chased by luxury brands like Four Seasons, which is sponsoring ‘the world’s most luxurious surfing event’ in the Maldives, the Surfing Champions Trophy. Rates start at US$900 a night. Good luck with that. The August 29 to September 5 invitation-only event is being held at breaks near Four Seasons Kuda Huraa and features six former world champions including Mark Richards, Barton Lynch, Nat Young, Layne Beachley and Josh Constable.
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