Frederic (aka Freddy Chanut) is a Digital Marketing expert and Managing Director of In Marketing We Trust, a global digital marketing agency specialising in the travel & tourism industry.
Frederic honed his skills through work in Europe, US and Australia.
Prior to establishing In Marketing We Trust, Frederic worked on numerous high-profile travel businesses (Orbitz, AMEX, Mastercard) helping them develop digital marketing strategies and assets.
Claim of fame
In his assignment with Orbitz, he looked after complex enterprise Inbound Marketing and SEO projects including the upgrade of 29 sites in 17 different languages
Recruit and develop a whole new team
Recover from 2 google penalties
Grow the Asian market share by 30% for local brand HotelClub,
All of that in less than 6 months.
Consulting Expertise
Freddy Chanut enjoys helping businesses ‘earn’ their customer trust and patronage.
Some of Frederic’s approach to marketing:
Data Driven – Provides clients with practical business advice based on customer feedback and analytics
Think pragmatically – Help businesses identify and track the most impactful metrics for their business
Hollistic approach – Develop a range of marketing multi-channel initiatives in a cohesive view
Get Things Done – hands-on approach to deliver. Lean startup and
Agile methods are his favourites.
Commercial Experience
As a Digital Marketing Specialist, Frederic has worked for a companies across the travel and tourism vertical from SMEs to International corporations including:
Expedia, Orbitz, American Express, Club Med, YHA, Columbus Direct, Roomorama and many more.
Frederic helped apply strategies and solutions for companies outside the travel space:
Ebay/Gumtree/Ticketbis, HP, Fuji-Xerox, Westpac, Ozforex, Salmat, University of Phoenix/Open Colleges, Just East/Menulog, Kaseya
Next Chapter
Freddy is actively working on developing Machine Learning and Artificial Intelligence solutions for the travel space.
His team is upscaling and training to become the next generation of digital marketers.
Qualifications/ Affiliations
Inbound Marketing University, High Distinction
Machine Learning Certificate – Stanford University
Digital Marketing Certificate, ADMA Sydney
Google Adwords and Analytics certified practitioner
MIB Macquarie University, Sydney
MBA exchange Fudan University, Shanghai
Industry Program R.Karl Univeristy, Heidelberg Germany
BE, International Trade, ISEG, Lyon France
Personal
When not at work, Freddy pretends to be a true blue Aussie by surfing and being part of the Manly Lifesaving Club.
He also tends to take impractical vehicles and drive them to remote places in the name of charity.
