Indonesia’s largest hotel distributor, Rajakamar, has revamped its website, improving functionality and design, as part of a major brand overhaul. The focus, however, remains firmly on the huge Indonesian domestic market. CEO Scott Blume, who is speaking at No Vacancy Southeast Asia, said the revamp includes integration of TripAdvisor reviews in the local Bahasa Indonesia language.

Raja Kamar International offers more than 1800 hotels, in over 135 cities and towns across Indonesia. It is owned by a consortium of companies including Dwidaya, Panorama, Smailing Tours, Eddy Yeo and Raymond. The company’s new brand positioning and tagline is: ‘The Indonesian Hotel Expert’. Visit Rajakamar.com.

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