Outbound App, a fast-growing social network for travellers, has decided to re-brand and will over the next few days transition to a new name … Travello.
“Outbound is quite a common term in the Travel vertical which meant we couldn’t get strong rights over the term leading to brand dilution,” says co-founder Ryan Hanly.
“We are launching version 2.0 of the app within a few days so the time was right to change the name in line with that.”
He says Travello combines Travel and Hello and is pronounced Tra-vello.
The business is growing strongly, says Hanley with tens of thousands of users in more than 200 countries.
It is seeking investors to fund the next phase of its growth and expects to make an announcement on that front in the near future.