Google has just launched a second hotel search product, Google Hotel Finder, which supplements Google Maps hotel search. There are shared elements, primarily price checking via a drop down box linking to paid advertisers like Expedia, Booking.com, Agoda and the hotel’s own site. However, Google Hotel Finder is a more complete product with numerous research tools. It erases any doubts – if there were any – that Google aims to be major travel meta-search player. All eyes now on airlines and airfares following Google’s acquisition of ITA Software. Google Hotel Finder is only available in the US.

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