Further evidence has emerged that Australia’s so-called Group Buying sector peaked last year and is struggling to regain momentum after significant falls in interest and transactions. Hitwise analyst Tim Lovitt told Group Buying Summit delegates in Sydney that visits to the Top 10 GB websites maxed out last September and are now back to April 2010 levels. “This suggests to us that everyone interested in the current group buying/daily deal model has been touched,” he said. The Hitwise findings support transaction based research from Quantium released in March.
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