Hamilton Island Smashes Occupancy Record

hamilton Island main beachAustralia’s largest tourist resort, Hamilton Island, has had a huge year, smashing its occupancy record with an average of 93.2% through the 12 months to June 30, while room revenue grew 15%.

Major factors were increased airline traffic – Hamilton Island Airport traffic increased by 20,00 pax, exceeding 500,000 for the first time – combined with a lower Australian dollar.

Domestic guest numbers grew 7.5% while international increased 13%.

Hamilton Island CEO, Glenn Bourke, said continual reinvestment in the product – $25m had been spent in the past year – had also been significant.

“We are now seeing the strongest repeat business ever registered, with 30% of total bookings accounting for repeat business,” Mr Bourke said.

“Our guests are taking greater numbers of short escapes,”

He said domestic booking growth was led by Victoria (up 13%), NSW (up 7%).  Inbound bookings saw impressive growth of 23% from the UK, 20% from Japan and 18% from China.

Forward bookings are strong but further growth in average occupancy is unlikely due to the already high levels while rate increases will be constrained to due strong forward bookings at current rates.

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