In the last 20 years or so, I’ve been lucky enough to have been exposed to many different facets of marketing, in different parts of the globe.
I’ve been a client, both in global strategic roles and local executional ones in Europe and Asia and I’ve been in various agency roles, spanning from marketing strategy, innovation consultancy and consumer insight to advertising development and production.
Client side experience includes brand management roles with Kimberly Clark and United biscuits in the Netherlands, global brand development roles with Pernod Ricard (Brand Director, Royal Salute) and in market leadership (brand director, whiskies) in China.
Agency roles include stints with New Solutions, TAG and BrainJuicer. Currently I run the Asia offices for BrainJuicer, based in Shanghai
This slightly unusual career has given me the opportunity to look at marketing from all sorts of angles and learn a few interesting things along the way.
I could talk to you about toilet paper, whisky, quantitative reseach techniques or image retouching for 30 minutes, which ever you prefer…