Retail group Helloworld has doubled down on cruising – which it doesn’t expect to rebound from COVID until 2022 – purchasing  privately owned Australian wholesaler CruiseCo for an undisclosed amount from existing cash reserves.

CruiseCo had annual total turnover of $70 million before COVID hit and will complement Helloworld’s existing cruise wholesale business, Seven Oceans Cruising, which pre-COVID was doing $110 million in sales.

“Given the recent demand for some 2022 specials in the market, the positive news around both the development of a vaccine and rapid testing capabilities, we are confident that demand for cruising will come back strongly from 2022.”

Helloworld has also announced a three year commercial agreement with Qantas which includes joint marketing and sales activities.

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