Hold the presses – a couple of people bought and sold Helloworld stock this morning: 2500 shares traded for 30 cents. This was the first trade in Helloworld since June 6 (10 days ago) when 2000 shares changed hands for 31.5 cents. Helloworld is Australia’s #2 retail travel agency group with 675 stores. But right now it seems no-one cares…

All the focus is on market leader Flight Centre, which at the time of writing is priced at $44.63 and had more than 500,000 shares traded today, or the online travel agents, Wotif and Webjet. It’s as if Helloworld doesn’t exist for investors interested in the travel sector.

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