Big is better but size doesn’t always matter. That’s one of the key messages contained in the Experian Hitwise Hottest 100 Travel Websites for June, published exclusively today on TravelTrends.biz. Key Key takeouts include:

  • Airlines – Qantas (5m monthly visitors), Jetstar (4.9m) and Virgin (3.6m) – dominate top commercial spots (as usual)
  • But left in dust by Google Maps sites with an incredible 35m monthly visitors.
  • The Top 100 sites received more than 110m visits by Australians in June 2011
  • Sites need bare minimum of 200,000 monthly visitors to qualify for Top 100.
  • Wotif (3.4m) remains leading OTA, followed once again by Webjet (2.9m).
  • Public transport sites massive.
  • Biggest movers in past two years TripAdvisor sites, Booking.com, Adrenalin.com.au, Jetabroad.com.au, Agoda.com.au.
  • Aussie web pioneer Travel.com.au is getting left behind, slipping from #32 in June, 2009, to #61 this year.
  • List dominated by corporates but smaller operators can still make it with good SEO – eg AirfaresFlights.com.au, ski.com.au, exploroz.com, check-in.com.au, hotelscombined.com, iwantthatflight.com.au, australianexplorer.com.
  • Important brands that have fallen from Top 100 since 2009 include Rydges, Mirvac, RatesToGo, Roamfree, Mantra, Hertz, Europcar and Thrifty.
  • Budget (#98) is now the only car hire brand – either supplier or OTA – in Top 100

Experian Hitwise Top 100 Travel Websites By Monthly Visits.

maps.google.com.au
maps.google.com
www.qantas.com.au
www.jetstar.com
www.virginaustralia.com
www.wotif.com
www.webjet.com.au
www.whereis.com
www.tripadvisor.com
10 www.metlinkmelbourne.com.au
11 www.flightcentre.com.au
12 www.expedia.com.au
13 www.tigerairways.com
14 www.booking.com
15 www.translink.com.au
16 www.stayz.com.au
17 www.lastminute.com.au
18 www.131500.com.au
19 www.qantasfrequentflyer.com.au
20 www.cityrail.info
21 www.tripadvisor.com.au
22 www.news.com.au/travel
23 www.airasia.com
24 www.totaltravel.com
25 www.bestflights.com.au
26 www.hotels.com
27 www.adrenalin.com.au
28 www.hotelclub.com
29 www.expedia.com
30 www.singaporeair.com
31 www.melbourneairport.com.au
32 www.jetabroad.com
33 www.emirates.com
34 www.exploroz.com
35 www.bing.com/maps
36 www.zuji.com
37 www.goldcoast.com.au
38 www.airfaresflights.com.au
39 travel.ninemsn.com.au
40 www.agoda.com.au
41 www.ski.com.au
42 earth.google.com
43 www.accorhotels.com
44 www.nearmap.com
45 www.lonelyplanet.com
46 www.thebookingbutton.com.au
47 www.visitnsw.com.au
48 www.metrotrains.com.au
49 www.check-in.com.au
50 www.malaysiaairlines.com
51 www.hotelscombined.com
52 www.transperth.wa.gov.au
53 www.vline.com.au
54 www.agoda.com
55 www.travelzoo.com/au
56 www.viator.com
57 www.escapetravel.com.au
58 www.airnz.com.au
59 www.transport.nsw.gov.au
60 www.queenslandholidays.com.au
61 www.travel.com.au
62 www.pocruises.com.au
63 www.ichotelsgroup.com
64 www.virtualtourist.com
65 www.mynrma.com.au
66 www.airnz.co.nz
67 www.visitvictoria.com
68 www.transport.wa.gov.au
69 www.kayak.com
70 www.orbitz.com
71 www.perisherblue.com.au
72 www.takeabreak.com.au
73 www.iwantthatflight.com.au
74 www.quickbeds.com
75 www.whereareyounow.com
76 www.vaustralia.com.au
77 www.mtbuller.com.au
78 www.aus-emaps.com
79 www.velocityrewards.com.au
80 www.backpackers.com.tw
81 www.statravel.com.au
82 livetraffic.rta.nsw.gov.au
83 www.myfun.com.au
84 www.sydneyairport.com.au
85 www.citylink.com.au
86 www.australianexplorer.com
87 www.cathaypacific.com
88 www.rent-a-home.com.au
89 www.wotflight.com
90 www.asiawebdirect.com
91 www.mapsofworld.com
92 maps.google.co.uk
93 www.agfg.com.au
94 www.needitnow.com.au
95 www.studentflights.com.au
96 www.lonelyplanet.com/thorntree
97 www.princess.com
98 www.budget.com.au
99 www.countrylink.info
100 www.tripadvisor.co.uk

Ends.

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