HomeAway Buys Realholidays.com.au – big deal?

Among company’s affected were US Bank, Capital One,omeAway, Inc., the worldwide leader in online vacation rentals, today announced it has acquired realholidays.com.au, the Australian vacation rental brand of REA Group Limited.
The acquisition of realholidays.com.au, which features 21,000 listings(1) not only broadens HomeAway’s reach into the Australian market, but also marks its expansion from North America, South America and Europe into Asia-Pacific.
“Australia is a tremendous travel marketplace, and HomeAway is excited to continue the work begun by REA Group to provide even greater choice to Australian travelers,” says CEO Brian Sharples. “We look forward to working with the realholidays.com.au customers to help them benefit from our technology and the marketing of their properties to a new, global market of vacation rental travelers.”
“REA is proud of realholidays.com.au’s success in the Australian holiday rentals market,” says Greg Ellis, CEO and Managing Director of REA Group. “However, we recognized the opportunity to further develop the business and, given our focus on residential and commercial property sites, felt it would be best managed by a specialist. With an expertise in holiday lettings around the world, HomeAway is ideally placed to provide even greater value to realholidays.com.au’s customers.”
HomeAway® plans to add realholidays.com.au’s properties to the recently-launched HomeAway.com.au, which will be managed out of the company’s Melbourne office by James Cassidy, formerly of realholidays.com.au and vacation rental site, stayz.com.au. HomeAway.com.au already features 105,900 vacation rental listings in 99 countries.
The world’s biggest online holiday house rental brand,  HomeAway, has bought Realholidays.com.au from the REA Group, which also runs Realestate.com.au. Realholidays.com.au’s 21,000 listings will be folded into HomeAway.com.au and the business managed by James Cassidy. So what has HomeAway bought? Just the listings, really, and relationships with local real estate agents. Realholidays.com.au has had no impetus for at least a year and REA didn’t consider the deal worthy of an announcement to the Australian Stock Exchange. Fairfax Digital, owner of market leader stayz.com.au, recently bought Occupancy.com for A$29m.
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