It’s taken five years but last-minute booking app HotelTonight finally went live with Australian product today.
Regional Director Stefan Cordiner says local hoteliers have embraced the concept, a closed-user sales channel through which they can offload distressed inventory without compromising their online rates.
HotelTonight, founded in 2010, has so far signed up more than 100 hotels in Sydney and Melbourne.
It wants to have all Australia’s major accommodation markets covered by the end of this year and may look to use it as a springboard into Asia, which is something of a last frontier for the US-based outfit.
Mr Cordiner said HotelTonight targeted Australia because local consumers are already heavy users of the app when travelling overseas.
He said more than 100,000 Australians have downloaded Hotel Tonight – a number that’s certain to grow rapidly due to an intensive marketing campaign through key partners such as Apple.
It will also be touring a pop-up hotel around the country and has other promotions planned with a primarily PR-based approach.
Mr Cordiner said HotelTonight operates a commission based transaction model with rates it claims are less than the industry average.