Maybe our world isn’t so last minute after all. Pioneering accommodation app, HotelTonight, has extended its reservation window from same-day to seven days.

Founder Sam Shank said the change is down to consumer demand.

“We’re definitely not abandoning what we’ve been doing,” he told Tnooz.

We’re augmenting it and extending it to meet consumer demand.

“Our users had a broader definition of “spontaneous” than we did.

“Planning ahead by up to a week is important to them…”

Mr Shank said HotelTonight is “thriving”.

“We have well over 100% year-over-year growth in bookings, revenues, and transactions.

“We have a path to grow a great business.”

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