THE online market share of New Zealand’s best known agency group, House of Travel, has collapsed under the weight of fierce competition from Australian and American operators. According to Experian Hitwise, House of Travel’s share of the NZ travel agency market plummeted from 23% in June, 2009, to 14.09% in June, 2010. House of Travel is still the top-ranked site but hard on its heels are Webjet (12%), Expedia (9.42%) and Flight Centre NZ (7.42%). NB: House of Travel has just rebranded its formerly self-named site mixandmatch.co.nz.
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