What is it with the Australian middle class and skiing?
The Jackson Hole marketing roadshow rolled through Sydney yesterday with communications manager Anna Cole revealing that far-flung Australia is now its 2nd biggest market behind New York state.
She said more than 20,000 Aussies visited the Wyoming, US, ski resort last year with annual growth ex-Australia running at around 3%; impressive in a flat snow market.
Ms Cole said most Australians came in a family group and generally visited another resort.
“They are spending a lot of time in the Rocky Mountains,” she said.
This summer will be a big off-season at Jackson Hole with the installation of a new detachable high-speed quad chairlift, completing three years of terrain and lift construction.
The Teton Lift will access 200 acres, half of which was previously only hike-to terrain, including three new runs from the lift summit.
This will bring to more than USD130m the amount invested in Jackson Hole over the past 20 years by its owners, the Kemmerer family.