It’s time for travel brands to rethink loyalty says Google

Loyalty ain’t what it used to be, says Google, and it’s time that travel marketers woke up to the new reality which, being Google, is all about businesses using technology to personalise messages and advertising. Loyalty was also a hot topic at the Australian Revenue Management Association conference in Melbourne last week, where the view was that loyalty can’t be bought but must be earned. See Google post.

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