Jessica Tham, Corporate Director – Yield Management for Berjaya Hotels & ResortsJessica currently serves as Corporate Director – Yield Management for Berjaya Hotels & Resorts. At the start of her appointment with the group, she was tasked with introducing and setting up the Revenue Management & Distribution culture and best practices, rolled out in 13 hotels across 7 destinations.

In her current capacity, she oversees the group’s revenue management function. This includes pricing strategy, policies, distribution channel management, inventory and rate management best practices, revenue management technology and delivery of centralized revenue management services to the group’s portfolio of hotels.

Prior to joining Berjaya Hotels & Resorts, Jessica has held various roles, primarily in Revenue Management & Reservations with independent establishments such as Prince Hotel & Residence Kuala Lumpur (608 rooms hotel & serviced apartments) and Sunway Lagoon Resort Hotel (1,234 rooms integrated resort).

Jessica completed her studies in Hospitality Management with Sunway University College and holds a certificate in Hotel Revenue Management from Cornell University’s School of Hotel Administration.

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