Cleverly branded campervan hire company Jucy Rentals has defied the flat domestic tourism market with spectacular growth over the past 18 months, growing its domestic fleet to 300 vans from just 10 of the bright green* vehicles. The company, founded in New Zealand during 2002, now claims $21m in annual revenue and plans to add another 200 vans to its Australian fleet. Co-founder Tim Alpe told the Daily Telegraph: “Our growth rate has been been fast but based solely on demand. We initially focused on the eastern seaboard but we’ll now look at Western Australia.” Alpe said a drop in international visitors to Australia had been balanced by rising domestic demand. *(What is it with bright green and branding – Wotif also uses the colour very successfully).
- Sydney, November, 2020 -
Work is under way on Short Term Thinking, the first Australian event focused on short stay accommodation.
It will be an action-packed day where all sectors of the industry can meet, learn and network, setting up their year ahead with new relationships, contacts and prospects.
Space has been blocked for mid-November in Sydney.
While a lot can change between then and now, we're confident we'll be able to run a flesh and blood event with live streaming for those who can't make it.
Because final capacity is understandably uncertain at this point, please register your interest to be put on a non-obligatory wait list and also receive the latest updates.
At the moment we're looking for foundation partners - please call event producer Martin Kelly on 0414 774 978 to find out more.
- IDEAS, ACTIONS, CONTENT -
Travel IQ is a content, marketing, research and strategy consultancy for travel businesses.
It helps travel companies improve positioning, communications, stakeholder engagement and public relations through content-led strategic initiatives.
Typically, Travel IQ develops a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and events - all designed to better connect business with their customers.
Often, clients have neglected their marketing communications, so Travel IQ works with them to create credible positioning and messaging to ensure a solid, relevant platform before embarking on outreach.
Travel IQ is run by Martin Kelly, who has a strong background in travel, journalism, communications and marketing.
He is also a respected travel industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.
For further information please email firstname.lastname@example.org
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