Cleverly branded campervan hire company Jucy Rentals has defied the flat domestic tourism market with spectacular growth over the past 18 months, growing its domestic fleet to 300 vans from just 10 of the bright green* vehicles. The company, founded in New Zealand during 2002, now claims $21m in annual revenue and plans to add another 200 vans to its Australian fleet. Co-founder Tim Alpe told the Daily Telegraph: “Our growth rate has been been fast but based solely on demand. We initially focused on the eastern seaboard but we’ll now look at Western Australia.” Alpe said a drop in international visitors to Australia had been balanced by rising domestic demand. *(What is it with bright green and branding – Wotif also uses the colour very successfully).
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