In this role, Karen determines Silversea Cruises’ regional business development strategy, oversees all sales and marketing activity and is responsible for securing and driving strategic partnerships.
During this time, Karen has led the growth of the Australasian market and positioned it as a key sector in the company’s overall business strategy. Asia-Pacific is now the second largest Expedition market for Silversea Cruises.
Since joining the luxury cruise line, the Silversea team has grown from six to 21 members of staff in the Asia Pacific region.
Further expansion is planned for 2014 and is set to be an exciting year for the Australasian market.
Expedition cruising has become one of Silversea’s fastest growing segments plus a range of new itineraries and 12 new ports have been added to the Classic fleet.
Karen has been involved in the travel industry for 30 years.
Starting out in retail travel, Karen quickly developed an interest in the potential growth area of luxury cruising.
Karen has seen the industry grow substantially and has played an integral and leading role in the development of cruising.
She established marketing and training divisions for Royal Caribbean and Cruiseco, and managed her own marketing company.
In 1996, she joined The International Cruise Council Australasia (ICCA), now named the Cruise Lines International Association Australasia (CLIA).
At the instigation of 10 leaders in the local cruise industry community, Karen established the foundations of ICCA, the industry body responsible for promoting cruise awareness and travel agent education, as Training Manager.
Karen presided over the operations of ICCA as General Manager, during the phenomenal growth period of 1998-2005 and oversaw the development of fully accredited training and education programs for numerous travel consultants and travel agencies across Australia and New Zealand.
In December 2008 Karen Christensen was elected Chairman of ICCA and served a two year term in the position.
About Silversea Cruises
Silversea Cruises, which is chaired by Manfredi Lefebvre d’Ovidio, is recognised as an innovator in the luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit – all designed to offer an atmosphere of conviviality and casual elegance.
With the inclusion of the expedition ships Silver Explorer and Silver Galapagos (debuting late 2013), Silversea Cruises’ itineraries encompass all seven continents and feature worldwide luxury cruises to both polar regions and over 500 fascinating destinations in between.