Katherine Birch,  Marketing Director, Hotels.com Australia and New Zealand, 2012, smallKatherine Birch is the Director of Marketing, Australia and New Zealand at Hotels.com which is part of Expedia Inc.

In her role, Katherine is responsible for offline and online brand and communications media strategy as well as the development and implementation of the marketing strategy and plan across a range of channels including CRM, Loyalty, Social Media, PR and Affiliate marketing.

Prior to joining Hotels.com, Katherine held a number of senior roles in organisations including HotelClub.com and Business Events Sydney.

Katherine has over 20 years experience in the travel and tourism industry, which includes 10 years experience in hotel and resort operations and over 12 years in sales and marketing experience in the Asia Pacific region.

She holds a Bachelor of Business from Southern Cross University as well as a Bachelor of Arts, Asian Studies (Japanese) from the University of New England.

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