Kayak, the world’s biggest travel search engine, wants to raise $50m and take some of the company public. A few juicy facts have already emerged via its filing with the US Securities and Exchange Commission. Most interesting is that Kayak is surprisingly small given its enormous public profile. In the nine months to the end of September, Kayak generated $128m revenue and a net profit of just $6.2m , 41% less than the previous year due to a virtual doubling in marketing costs. Not a good sign despite rapidly growing traffic.
The filing also reveals most of its traffic is being sent to Orbitz and Expedia. Meanwhile, Kayak uses ITA Software to power many of its searches. It is nervous about Google’s bid to buy ITA, which is still subject to US regulatory approval. See story on TechCrunch.