Tahiti was the best performing hotel market in the Asia Pacific region during 2014, posting +7.4% growth in average daily rate during the year thanks to strong demand for its luxury accommodation, according to STR Global.
However performance across major AP markets through the year was patchy: occupancy increased 0.5% to 68.6%, average daily rate fell 3% to USD115.67, while RevPAR dropped 2.5% to US$79.39.
“Southern Asia posted the highest occupancy growth at 2.8 percent, followed by Australia and Oceania with an increase of 2.2 percent,” STR said.
‘Southeast Asia was the only region to post negative occupancy growth for 2014, primarily driven by Thailand’s political unrest and decline in leisure demand.
“We started to see some signs of improvement during the last few months of 2014.
“Bangkok posted a 14.5% increase in occupancy during December 2014, which is a good sign.”