Now that the dust has settled it’s clear the spectacular growth of Priceline – revealed in its second quarter results – was propelled by a massive boost in online marketing. The US company, which owns Priceline.com, Booking.com and Agoda.com, spent US$236 million in online ads in just three months – 78% more than the same period last year.
You can bet most of it was on paid search with Google, Bing and so on. Huge money but the key is for every $1 Priceline spends online, it makes more back. Nobody does search marketing better and those in the know says it can all be traced back to the team of experts and their technology Priceline acquired when it bought Booking.com, which has now turned into its engine of growth in more ways than one.