Matthew Evans, Google

Matt is the Travel Industry Analytical Lead for Google Australia. His focus is helping the largest travel companies across AU and NZ stay abreast of changing consumer behaviour and develop digital strategies that are underpinned by insight and supported by attribution and measurement.

Matt started his career working in London for KPMG and PKF specialising in Strategy and Performance Improvement again within Travel & Tourism, but after relocating to Sydney led analytics teams within a few other industries he feels passionate about, Lion Nathan (Beer) and most recently eBay AU (eCommerce).

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