Michael manages the delivery of insights from the on- and offline insights teams at Experian.
His research has spanned across various industries, with travel, retail, insurance and automotive being particularly key verticals.
He regularly writes whitepapers and conducts webinars on some of the key challenges and opportunities facing marketers today – engagement with Pinterest, effectiveness of digital advertising and measuring ROI from market intelligence tools.
Increasingly, his focus is on helping companies to gather actionable insights into who their best customers are.
This includes an understanding of customer lifestyles, family compositions, digital behaviours and credit risk.
He is also a regular presenter at forums such as ADMA and the Experian Marketing Forward day.