michelle wohlMichelle Wohl is the VP of Marketing at Revinate, a San Francisco-based software company that helps hoteliers take control of their online reputation by using online reviews and social media to learn from and connect with travelers.

Revinate customers include Hyatt, InterContinental, Kempinski, Kimpton, White Lodging and thousands more.

Michelle began her career in product marketing at GoLive Systems, creators of the first Web authoring product for the Mac. The company was acquired by Adobe.  At Adobe, Michelle led product marketing for the Web products, and later, Adobe Acrobat.

Prior to Revinate, Michelle was the VP of Marketing at Sprout, one of only eight Facebook developers chosen to participate at the F8 conference, the launch of Facebook’s development platform.

At Sprout, Michelle worked closely with some of the world’s leading consumer brands such as Disney, Coke and Pepsi to develop social media campaigns and strategies to drive sales and loyalty.

Michelle enjoys working with hospitality leaders to harness the power of social media and user-generated content.

Her articles on reputation management and social media are published regularly in print and Web publications such as HotelMarketing.com, Hotel Innovations & Technologies, 4hoteliers, Hotel Executive Magazine and TNooz.

She also speaks regularly at hotel events, hospitality schools and conferences around the world.

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