Choice Hotels Australasia has come out of its shell and will be spending $1m on a new marketing campaign over the next seven months. The group has 280 hotels across the Econo Lodge, Comfort, Quality and Clarion brands. The tagline is ‘Just Around the Corner’, a reference to this extensive network. The multi media campaign runs until December 10 using strategic TV, online and print components, as well as billboards and integrated content on Choicehotels.com.au and Choicehotels.co.nz . It’s the biggest campaign for the company in 10 years.
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