Mobile now accounts for four out of five bookings at Ctrip, China’s leading online travel agent.
“During the second quarter of 2014, approximately 80% of Ctrip’s total transactions were booked online or through mobile channels. said James Liang, Chairman and Chief Executive Officer of Ctrip.
“The number of Ctrip Mobile App downloads has reached 200 million, growing at a rate of 60% quarter-over-quarter.
“Total mobile transaction value for the second quarter of 2014 more than tripled from a year ago and the peak daily transaction value exceeded RMB 220 million recently.”
Mr Liang added: “Both accommodation reservation and transportation ticketing services achieved strong volume growth at 64% and 83% year-over-year respectively.”
Operating margins shrank, though, to 5% compared with 16% one year ago.