Interesting to see that, after the all the hype, some industry leaders are starting to adopt a harder edge with mobile, questioning its expense, return on investment and complexity. Expedia SVP global market management, Cyril Ranque, put matters into perspective at the World Tourism Forum Lucerne when said: “Mobile is the fastest-growing channel, but it is just 7% of our room nights. It is complex and every next move is expensive.” See full story at Travolution.

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