Mantra Group has created a new masterbrand, Mantra Hotels, under which its three subsidiary accommodation brands – Peppers, Mantra and Breakfree – will now operate.
Central to the change is a new website, MantraHotels.com, through which bookings for its 128-strong hotel and resort portfolio can be made.
Each of the brands will also however maintain their standalone sites.
Meanwhile, advertising agency McCann Queensland has developed a launch campaign based around the tagline, ‘My Kind of Wonderful’.
The new campaign includes television, social and video advertising.
All travel agent log-ins, access to BizBeds and Mantra Group’s affiliate program have transferred over to MantraHotels.com.
The Group’s newly launched and revitalised loyalty program, Mantra+, is also access through the centralised site.