My Kind of Wonderful – Mantra Group Launches New Masterbrand, Website and Ad Campaign

26 June, 2017 Martin Kelly

Mantra Group has created a new masterbrand, Mantra Hotels, under which its three subsidiary accommodation brands – Peppers, Mantra and Breakfree – will now operate.

Central to the change is a new website, MantraHotels.com, through which bookings for its 128-strong hotel and resort portfolio can be made.

Each of the brands will also however maintain their standalone sites.

Meanwhile, advertising agency McCann Queensland has developed a launch campaign based around the tagline, ‘My Kind of Wonderful’.

The new campaign includes television, social and video advertising.

All travel agent log-ins, access to BizBeds and Mantra Group’s affiliate program have transferred over to MantraHotels.com.

The Group’s newly launched and revitalised loyalty program, Mantra+, is also access through the centralised site.

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