Neil Ackland is a recognised expert in youth marketing and digital media having founded Sound Alliance, Australia’s leading youth communications publisher, named the Publisher of The Year at the 2014 Festival of Branded Entertainment.
In 2014 Sound Alliance launched a new travel title for youth, AWOL.com.au in partnership with Qantas. In addition Sound Alliance owns and operates some of the most popular youth titles on the web, including Junkee (Mumbrella Media Brand of the Year 2014), FasterLouder, inthemix, SameSame and Mess+Noise. Together, these titles have a rapidly growing monthly audience of more than two million Australians aged 18-35.
Specialists in the creation and amplification of original content. Sound Alliance are pioneers of Native Advertising in Australia offering a unique digital custom publishing model for brands. Sound Alliance authors proprietary research into the trends, attitudes and behaviours of youth which it uses to assist major brands to develop strategies to engage with young Australians.