Celebrity couple, comedian Hamish Blake and writer wife Zoe Foster-Blake, have been chosen to front a $7 million Australian domestic tourism campaign launched today.
“Our Holiday Here This Year campaign is all about galvanizing Australians to support their fellow Australians by booking a holiday wherever they can around the country,” said Tourism Australia Managing Director Phillipa Harrison.
“This will be the first of a series of initiatives that we will be implementing over the coming months to continue to drive as much domestic demand as possible, particularly to those regions and operators that are typically popular with international visitors.”
The campaign will run across print, social media, search, radio and outdoor advertising platforms. It will be supported by media hosting and industry partnerships.
“Activity will be executed in phases across the states to reflect local travel restrictions.”