Qantas has announced a complicated new campaign with the tagline ‘You’re The Reason We Fly’ that QF marketing boss Lewis Pullen reportedly described as “the most multi-channel, multi-dimensional campaign ever launched in Australia”. Mr Pullen said ‘I Still Call Australia Home’ tagline, which the airline has been using for many years,  will now mostly be used in association with major national events. See Mumbrella story.

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