New Expedia Travel Agent Platform Drives Increased Bookings

Expedia claims its new travel agent booking platform – TAAP 3.0 – has led to a surge in bookings following its European launch. “”The program has been launched in Ireland, Scandinavia, France, U.K and Germany over the past 8 weeks and the response has been extremely positive (with) a rise in bookings almost immediately,” saaid Stuart Udy who looks after the Expedia TAAP in Australia and New Zealand (ANZ).

Mr Udy said TAAP 3.0 will launch in Australia on Dec 11.

He said the login has been modified to a single step process, TAAP 3.0 automatically generates unbranded vouchers for agents to self-brand, print or forward to their customers.

“The most important factors are simplifying processes and slicker reporting through both TAAP 3.0 and the GDS,” Mr Udy said, adding that Expedia TAAP in ANZ had a record transaction month during October.

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