PUBLISHER Lonely Planet has accelerated its focus on mobile product distribution with the creation of a new senior position dedicated to the platform, announcing today that Jeremy Kreitler will be its first Vice President Wireless Services.

The appointment comes hard on the heels of Lonely Planet’s successful re-launch of its City Guides for iPhone application. Kreitler will be based in Oakland, California, and report to Global Digital Director Kelly Brough, who works out of the company’s Melbourne HQ.

Brough said mobile is a major priority for Lonely Planet. “We are expanding our range of mobile travel products across almost every platform working with major providers including Apple, Nokia, Amazon, Google and Microsoft.”

Consumers have downloaded more than five million Lonely Planet iPhone apps. 

The iPhone City Guide costs A$7.99.

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