STA Travel has become the first ‘traditional’ Australian travel retailer to embrace social media with the launch of a new website designed to broaden the company’s appeal among ‘young people’ beyond its core student market. The first phase features blogs and destination content with user generated accommodation reviews to follow in the next few months. Strong images are also used “The new site is a significant step in the rebranding of STA Travel, which is broadening its appeal to a wider audience of young people beyond the traditional student market,” said Basil Hyman, Product and Marketing Director of STA Travel. The company was founded 30 years ago and now has 400 branches around the world, including more than 100 in Australia and New Zealand.

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