Nikolai Pitchforth developed a passion for the web while studying in California during the first dotcom boom. Since then he has helped a wide variety of online and offline businesses navigate the digital world.
For the last four years Nikolai has worked at Google, focusing on the travel industry. As Google’s Industry Head for Online Travel he leads a team that partners with many of Australia’s largest OTAs and other online travel businesses to help them connect with their customers on the web.
Before moving to Sydney, Nikolai worked in the Strategic Planning Unit of News International in London. His focus there was on digital brand strategy, monetisation and analytics for several brands including The Times and The Sun. Earlier employers included NOP New Media in London and Frost & Sullivan in San Jose.
When he’s not surfing the web Nikolai spends his spare time traveling and punishing himself by running ultramarathons. His favourite Australian accommodation is Crocodylus in the Daintree.