Cruise line Royal Caribbean appears to have abandoned its Price Integrity Policy “not to drop prices in the days leading up to a ship sailing, even if it means unsold staterooms”.

The company has just launched a global sale offering a discount of up to 50% off the gross fare for the second guest booked on sailings after December 10.

That equates to a 25% discount on the overall fare while there are other savings depending on the type of cruise and cabin booked; upgrades are also in the mix.

It is open for Logo - Royal Caribbean anchotbookings made between November 10 and December 31.

Royal Caribbean’s Price Integrity Policy has been heavily promoted by Chairman and CEO Richard Fain, who made this point once again in a call with financial analysts in late October.

Mr Fain’s logic is that eliminating last-minute discounting will encourage cruisers to book early rather than waiting for the inevitable sale price.

You can’t argue with that thinking – it makes total sense.

But putting it into practice is another matter, especially when your competitors have no such qualms.

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