Some Tourists Are Worth More Than Others

The old saying “quality not quantity” springs top mind when analysing the latest stats out of New Zealand that show that tourism spending was down 10% during 2010 despite visitor numbers increasing by 2.7% (or 67,000 tourists) over the previous year. The reason is that key high-spending markets such as Britain are down while high-volume but low spending markets such as China are up. Tourism New Zealand still wants the quantity, though, and is reportedly increasing its Chinese marketing effort.

Share and Enjoy: