The old saying “quality not quantity” springs top mind when analysing the latest stats out of New Zealand that show that tourism spending was down 10% during 2010 despite visitor numbers increasing by 2.7% (or 67,000 tourists) over the previous year. The reason is that key high-spending markets such as Britain are down while high-volume but low spending markets such as China are up. Tourism New Zealand still wants the quantity, though, and is reportedly increasing its Chinese marketing effort.

Share and Enjoy: