Online Advertising Hits New Highs Says IAB Australia

ONLINE advertising now accounts for up to 50% of total ad budgets, according to IAB Australia.  Search, classified and directories remain the strongest online sectors while online display suffered a seasonal decline of 11% over the December quarter.  The Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC) said online ad revenue grew 17% in the first three months of 2010, totalling $512.5 million.

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