Online Spending Trends

Australia’s biggest online shoppers can be found in Canberra, the Northern Territory and Western Australia, according to the latest NAB Online Retail Sales Index. By contrast, online spending in South Australia, Queensland and Victoria, is well below the national average. Meanwhile, Australia’s online spending continues to be dominated by those in their 30’s and 40’s, with Gen Y spending remaining below average.

NAB - Per capita spending index April 2012

Other key insights for April 2012 include:

  • Under 30’s have a higher propensity to purchase from international retailers, with one third of spending made overseas compared to a quarter for all other age groups.
  • Majority of online purchases continues to be made by metropolitan residents accounting for 72 per cent in the year to April 2012. The growth of regional spending has outperformed metropolitan spending since the start of 2011.
  • Western Australia (WA) stands out with online sales growing by 32 per cent year-on-year – more than double the national average. By age group, there are some notable divergences from the national average in WA with growth rates considerably stronger in WA for those in the 30’s, 40’s and 50’s.
Note: The NAB Retail Sales Index does not include travel but the trends above definitely have strong relevance to the sector.
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