Mobile bookings now account for 27% of global hotel bookings across the Orbitz brand portfolio, which also includes ebookers and HotelClub, company CEO Barney Hartford told analysts today. He said the trend becomes more pronounced for last-minute or same day bookings.
“In terms of orbitz.com same-day hotel bookings, over 60% were made on a mobile device.”
Mr Harford said about 20% of total hotel bookings on orbitz.com were now made on the same day and it’s a trend the company is targetting.
“We absolutely see this same-day booking acceleration as being a new market opportunity that historically has not been as available to OTA players. Customers previously would be getting on phone or walking up to the front desk.”
He was speaking after announcing the Q3 results for Orbitz, which investors didn’t like with shares falling -18% in value.
- gross bookings up 5%
- hotel room nights up 22%
- net revenue up 11%
- net income down -12%
- Hotel and package income increasing to 50% share of total revenue
Orbitz still very dependent on US domestic market with 72% of revenue,while international at 28%.
Its US sales grew 12%, international 9%.
Marketing costs increased 17% year on year and now comprise 33% of net revenue.