Ovolo Claims Hotel Disruption with Free Drinks, Wi-Fi and Breakfast – Is It Really That Simple?

Girish Jhunjhnuwala, Ovolo HotelsDisruption is a word that Ovolo Hotels founder and CEO Girish Jhunjhnuwala uses – a lot.

It’s how he sees both himself and the company he founded in 2002, which is now making a big play in the Australian market after starting out in Hong Kong, where it has five hotels and a serviced apartment.

Ovolo began in Australia in a couple of years ago with a small all-suite hotel in Melbourne before buying and transforming two significant Sydney properties – the Ovolvo 1888 in Pyrmont, which re-launched last week, and the former W and Taj Blue hotel on the Finger Wharf at Woolloomooloo, in the final stages of a $30m face-lift.

Room at Ovolo 1888
Room at Ovolo 1888

“We like Sydney and Sydney likes us,” Mr Jhunjhnuwala said last week, adding that the company quickly wants to quickly scale up to 2000 rooms in Australia, roughly 10 times what it has at the moment.

Mr Jhunjhnuwala says Ovolo is a funky brand that disrupts conventional hotel thinking and empowers the guest. “Ovolo gives guests the freedom to use the space as their own,” he said.

“Every booking comes with complimentary continental breakfast, free mini-bar and snacks, a free daily two-hour open bar with tapas, free wi-fi with no download limits, Apple TVs in every room and free self service laundry.”

In keeping with the disruptive theme, Ovolo has just launched Mojo Nomad, which offers an all-inclusive, live-in, co-working space for early stage entrepreneurs and is also running a Global Nomad Search competition with a mentoring on HK as the major prize.

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