Pat Rafter fronts $5m campaign for Mantra
Pat Rafter is to be the new face of hotels and resorts group Mantra in a $5m campaign.
The former tennis pro, who signed a three-year contract, was the “logical choice” for Mantra because he is a well travelled businessman and sportsperson with strong family values, marketing director Ken Minnikin explained.
The campaign, which includes TV, radio, print, digital and PR, breaks on Sunday.
“It’s not just that he is an incredible sports person and a former Australian of the Year. It is Pat’s well earned reputation for honesty combined with his down to earth nature which made him such a perfect match with Mantra,” said Minnikin.
The two commercials and were shot on location at Mantra on Salt Beach near the Gold Coast and at Mantra 2 Bond Street in Sydney.
The agency behind the campaign was Clemenger BBDO Brisbane.PatPat Rafter er has signed a is to be the new face of hotels and resorts group Mantra in a $5m campaign.
Pat Rafter

Pat Rafter

Tennis star and all round good guy Pat Rafter is the new face of Mantra Hotels and Resorts in a $5m campaign that kicks off on Sunday.  The campaign includes TV, radio, print, digital and PR.

Ken Minnikin, Mantra’s Director of Marketing, said Rafter was a great fit. “It is Pat’s well earned reputation for honesty combined with his down to earth nature which made him such a perfect match with Mantra,” Minnikin told the Mumbrella marketing website.

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